Building the Public Will
Building the public will is a strategic communication effort to create lasting social change by shifting community values, behavior, and social norms. It goes beyond temporary public opinion campaigns to achieve sustainable change by deeply embedding an issue into the public consciousness.

Steps to Building the Public Will
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Are there local researchers or institutions (universities, foundations, non-profit organizations, etc.) that can provide additional information or guidance? Who might we contact for additional information or guidance (recognized experts)?
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Are there local, regional, or statewide organizations that could serve as partners and/or help to secure funding to improve Black education locally?
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Who in your community has already demonstrated a genuine interest and/or investment in advancing Black education? Can they become partners in your efforts?
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Who in your local community/region would you consider reliable allies in support of African American education? Who else in the state would be supportive?
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Are there local school-business partnerships, educational organizations, Black sororities/fraternities, or educational stakeholders (businesses, companies, corporations, etc.) already operating in the community who we can depend on to support our 5-year plan to improve African American education?
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See more on Meeting the Promise of Brown v. Board on this site
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See more on the 7 Step Blueprint Fulfilling the Promise of Brown webpage on this site
How Are Our Children? (2024)
As we look forward to the start of this session, please read:
"Courage: The Black Indianapolis Struggle for Educational Equity."
February 24, 2024
https://flipbook.brandbits.com/29fb69fd35/index.html










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